Branding of Halo

The newly constructed Halo at Wells Fargo Center needed a comprehensive branding package, including a brand style guide, copy style guide, website, social media presence, construction banners, shuttle bus wraps, and a digital kiosk. We initiated the process by approaching it like crafting a film, focusing on developing its unique personality and character.

Branding Style Guide
Instagram
Brand Copy Guide with Personality Study
Website Design
Sitemap & Wireframe Development
Construction Barricade
Lobby Touch-Screen Digital Kiosk 
(Template Mockup)
Shuttle Bus Graphics

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